Mr P. is pleased to introduce its new collection for autumn/winter 2024, featuring the brand’s first foray into luxury leather bags, all crafted with considered design details. Debuting on MR PORTER from 30 September, with products dropping throughout the season, the collection is designed with longevity in mind without compromising on quality or style, championing more responsible materials and processes than ever before.
As with previous collections, this season’s vision derives from iconic cultural references and artistic figureheads. Drawing inspiration from Mr Joseph Szabo’s Teenage photography series, the design direction for autumn/winter captures the spirit of the 1970s and 1980s youth in the US juxtaposed with British menswear dress codes. Highlights include suede bomber jackets and leather outerwear, relaxed tailoring, classic tuxedos, checked shirts and Jacquard knitwear. Furthermore, the fine art principle of Chiaroscuro, the balance of light and shade in a painting, serves as the inspiration for the collection’s colour palette. Brown tones are paired with rich teals alongside deep oxblood red, natural taupe and graphic black-and-white patterns.
New for this season, Mr P. launches its first luxury leather bag collection, featuring four styles including a holdall, tote, briefcase and pouch. Each bag is crafted in Florence, Italy, with leathers sourced from environmentally accredited tanneries and available in a black colourway with silver branded detailing. Tailoring also continues to be a key focus, now one of Mr P.’s best-selling categories, with the eveningwear edit expanded for the upcoming party season. New highlights include a cream shawl-collar dinner jacket alongside a refined range of neck ties, bow ties and dress shirts.
The new collection builds upon Mr P.’s ongoing commitment to reduce its environmental impact by championing more responsible production processes and fabrics. From idea and initial sketch to fabric selection and manufacturing, Mr P. works with a trusted network of craftspeople to create pieces that are made to last. This season, a new cashmere and wool-blend capsule launches; each piece developed from raw fibre to final garment with one supplier in Inner Mongolia – offering full transparency at every stage of production. The cashmere range is available across 28 items including knitwear, coats, overshirts and accessories edit of hats, gloves and scarves. Additionally, for the first time, Mr P. introduces items made using deadstock Mr P. fabric, including an organic cotton-jersey cardigan and a corduroy baseball cap.
More than 80 per cent of the autumn/winter collection is fully aligned with sustainability guidelines set by YOOX NET-A-PORTER. Mr P. prioritises localised production methods and limiting the use of blends where possible, to ensure items are more easily recyclable, alongside the use of responsible fabrics such as certified cotton and wools, and leathers sourced from accredited tanneries. The brand also continues to embed Digital ID technology within its ready-to-wear garments, encouraging customers to have a long-lasting relationship with their items, by unlocking insights into design and provenance, and access to styling tips and care and repair services. These developments reflect the incremental progress that Mr P. has made season on season to improve its responsible design and manufacturing credentials.
“Mr P. is designed to make our customers look and feel good. We’re delighted that this season we continue to do so, while also furthering our ongoing sustainability journey. Now ranked within the top five brands on MR PORTER, we are constantly seeking to innovate Mr P., whether that’s through introducing new product categories or prioritising novel production techniques to progress the brand to be as relevant as it can be to our global customer base. This includes our ongoing commitment to meet our customers’ expectations for more responsible materials and production, featured within eight of the top 10 bestsellers from Mr P.’s spring/summer 2024 collection.”
Ms Liza Canneford, Director of Private Labels, YOOX NET-A-PORTER GROUP
