Customer Culture
Reshaping the relationship our customers have with fashion, to make circular luxury a must-have.
Creating opportunities to promote circularity within our business ecosystem can only be effective if it goes hand in hand with a shift in culture.
We want to redefine the relationship our customers have with fashion, so that conscious shopping behaviour is encouraged and intuitive.
By inspiring and informing our customers through our content and customer journey, and by collaborating with partners to create greater options to shop luxury and fashion with sustainability credentials at the heart, we are shaping an offering that makes more sustainable and circular luxury the most desirable, effortless and accessible choice.
Our commitments
Our commitments are designed to focus our
sustainability efforts on specific themes that will drive
our 10-year Infinity journey:
Commitment one
Enable Better Choices
Increase the proportion of products rated as more sustainable each year, in alignment with our sustainability guidelines.
How we measure it
- % of products tagged as sustainable according to YOOX NET-A-PORTER’s responsible edits criteria.
Commitment Two
Inspire Our Customers
Engage our customers by increasing the proportion of editorial and content featuring sustainability and circularity messaging each year.
How we measure it
- % of editorial and content that includes a sustainability or circularity message.
Commitment three
Curate A Conscious Experience
Enable our customers to make informed and conscious choices throughout their shopping experience, by introducing a range of online solutions.
How we measure it
- # of YOOX NET-A-PORTER’s online stores offering solutions and information to empower customers to easily make sustainable choices.
Infinity Stories: Customer Culture
Read our stories to find out the work we’re doing to achieve our Infinity Customer Culture commitments.
